Details

Autor(en) / Beteiligte

• Lowe, Gregory Ferrell[Herausgeber]
• Brown, Charles[Herausgeber]

Titel

Managing Media Firms and Industries : What's So Special About Media Management? [electronic resource]

Auflage

1st ed. 2016

Ort / Verlag

Cham : Springer International Publishing

Erscheinungsjahr

2016

Link zum Volltext

• SpringerLink Books - AutoHoldings

Beschreibungen/Notizen

• Description based upon print version of record.
• Includes bibliographical references at the end of each chapters.
• Forward -- Introduction -- Part I: Scholarship and Distinction -- Part II: Governance and Accountability -- Part III: Business and Economics -- Part IV: Products and Markets -- Part V: Leadership and Labour.
• This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.
• English