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Seven layers of social media analytics : mining business insights from social media text, actions, networks, hyperlinks, apps, search engine, and location data

Khan, Gohar Feroz

[2015]

Signatur: QBL9362

Branding : a very short introduction

Very short introductions : 527 (Alle Bände)

Jones, Robert

First edition, 2017

Signatur: QBL9312

Das Buch der Reklame : Geschichte, Wesen u. Praxis der Reklame geschildert ; mit Abb. Abtl. 1

Das Buch der Reklame (Alle Bände)

Cronau, Rudolf

1887

Signatur: M51786

Events design and experience

Berridge, Graham

1. ed, 2007

Signatur: QBL9257

Event studies : theory, research and policy for planned events

Events management series

Getz, Donald

2. ed, 2012

Signatur: QBL9249(2)

Advertising : a very short introduction

Very short introductions : 234 (Alle Bände)

Fletcher, Winston

2010

Signatur: QBL9207

Events management : principles & practice

2nd ed, 2013

Signatur: QBL9168(2)

Sales promotion : concepts, methods, and strategies

1990

Signatur: QBL9037

Werbefiguren : Geschöpfe der Warenwelt ; [dieses Buch erscheint als Katalog zu der Ausstellung "Werbefiguren - Geschöpfe der Warenwelt", die erstmals vom 23. bis 26. Oktober 1991 in der Galleria der Messe Frankfurt stattfand

Kellner, Joachim[Herausgeber]

[1992]

Signatur: MQ25345

Decoding advertisements : ideology and meaning in advertising

Ideas in progress

Williamson, Judith

Enl. ed., repr, 2002

Signatur: QBL8992

Google adwords for dummies : learn to: use the new free tools included in adwords ; work with the new interface and uns website optimizer ; create ads and landing pages that captivate visitors ; manage your account with adwords editor

For dummies

3. ed, 2012

Signatur: QBL8976(3)

Strategic customer management : integrating relationship marketing and CRM

2013

Signatur: QBL8984

Advertising and design : interdisciplinary perspectives on a cultural field

Cultural and media studies

Flath, Beate[Herausgeber]

2014

Signatur: QBL9061

Internet advertising : theory and research

Schumann, David W[Herausgeber]

first issued in paperback, 2012

Signatur: QBL8942

Die Frau in der Reklame : Bild- und Textdokumente aus den Jahren 1827 - 1930

Weisser, Michael

1981

Signatur: MQ24461

Groundswell : winning in a world transformed by social technologies

[Nachdr.], [20]10

Signatur: QBL8803

The SAGE handbook of public relations

Heath, Robert L[Herausgeber]

2. ed, 2010

Signatur: QBL8722(2)

Corporate blogging for dummies

For dummies

2010

Signatur: QBL8714

Trade show management : planning, implementing and controlling of trade shows, conventions and events

Kirchgeorg, Manfred[Herausgeber]

1.ed, 2005

Signatur: QBL8659

Satisfaction guaranteed : the making of the American mass market

Strasser, Susan

[Nachdr.], [20]04

Signatur: MHRR1016

Fables of abundance : a cultural history of advertising in America

Lears, T. J. Jackson

1994

Signatur: MHRJ1163

Communication and leadership in the 21st century : the difficult path from classical public relations to genuine modern communication management

Sievert, Holger[Herausgeber]

2008

Signatur: QBL8578

New media and public relations

Duhé, Sandra C[Herausgeber]

2007

Signatur: QBL8502

The corporate blogging book : absolutely everything you need to know to get it right

Weil, Debbie

2006

Signatur: QBL8447

Strategies and tools for corporate blogging

Cass, Gene John

2007

Signatur: QBL8421

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Seven layers of social media analytics : mining business insights from social media text, actions, networks, hyperlinks, apps, search engine, and location data

Branding : a very short introduction

Das Buch der Reklame : Geschichte, Wesen u. Praxis der Reklame geschildert ; mit Abb. Abtl. 1

Events design and experience

Event studies : theory, research and policy for planned events

Advertising : a very short introduction

Events management : principles & practice

Sales promotion : concepts, methods, and strategies

Werbefiguren : Geschöpfe der Warenwelt ; [dieses Buch erscheint als Katalog zu der Ausstellung "Werbefiguren - Geschöpfe der Warenwelt", die erstmals vom 23. bis 26. Oktober 1991 in der Galleria der Messe Frankfurt stattfand

Decoding advertisements : ideology and meaning in advertising

Google adwords for dummies : learn to: use the new free tools included in adwords ; work with the new interface and uns website optimizer ; create ads and landing pages that captivate visitors ; manage your account with adwords editor

Strategic customer management : integrating relationship marketing and CRM

Advertising and design : interdisciplinary perspectives on a cultural field

Internet advertising : theory and research

Die Frau in der Reklame : Bild- und Textdokumente aus den Jahren 1827 - 1930

Groundswell : winning in a world transformed by social technologies

The SAGE handbook of public relations

Corporate blogging for dummies

Trade show management : planning, implementing and controlling of trade shows, conventions and events

Satisfaction guaranteed : the making of the American mass market

Fables of abundance : a cultural history of advertising in America

Communication and leadership in the 21st century : the difficult path from classical public relations to genuine modern communication management

New media and public relations

The corporate blogging book : absolutely everything you need to know to get it right

Strategies and tools for corporate blogging

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