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Analytical marketing

The Harbrace series in business and economics

c1970

Signatur: QBJ2051

Analytical marketing management

Doyle, Peter

1974

Signatur: QBJ2360

Analytics and dynamic customer strategy : big profits from big data

Tanner, John F

2014

Signatur: QBJ6665

Attitude measurement for marketing strategies

Hughes, George David

1971

Signatur: QBJ1932

Attitude research enters the 80's [eighties

Proceedings Series

Olshavsky, Richard W[Herausgeber]

1980

Signatur: QBJ4100

Attitude research under the sun : proceedings of the ninth attitude research conference held March 1978 at Tarpon Springs, FLA

Eighmey, John[Herausgeber]

1979

Signatur: QBJ3968

Auto, Verkehr und Umwelt : = Cars, traffic and environment

Spiegel-Dokumentation

1993

Signatur: MQ3193

Beruf und Funktion : Ausbildung, Beruf und Verantwortungsbereiche von Berufstätigen mit mittlerer bis höherer Qualifikation] = Profession and job function = Profession et fonction

Spiegel-Dokumentation

1990

Signatur: MQ416

Building models for marketing decisions

International series in quantitative marketing : 9 (Alle Bände)

Leeflang, Peter

2000

Signatur: QBJ6500

Buyer behavior : theoretical and empirical foundations

A Borzoi book

Howard, John A[Herausgeber]

1. ed, 1973

Signatur: M37849

Causal models in marketing

Theories in marketing series

Bagozzi, Richard P

1980

Signatur: QBJ3756

Competitiveness and the value of intangible assets

Buigues, Pierre[Herausgeber]

2000

Signatur: QBJ6136

Computer simulation of competitive market response

Amstutz, Arnold E

1970

Signatur: QBJ1762

Consumer behavior

Prentice-Hall foundations of marketing series

1972

Signatur: QBJ1893

Consumer behavior and fashion marketing

2. Ed, 1979

Signatur: QBJ3798(2)

Consumer behavior in fashion

2. ed, 2009

Signatur: QBJ6542(2)

Consumer panels

1979

Signatur: QBJ3861

Consumer research for management decisions

Ronald Series on marketing management, A Ronald Press Publication

1982

Signatur: QBJ4029

Contributions to multivariate analysis with applications in marketing

Research school systems, organisation and management

Perlo- ten Kleij, Frederieke <<van>>

2004

Signatur: QFD6433

Crossing the chasm : marketing and selling disruptive products to mainstream customers

A businessweek bestseller

Moore, Geoffrey A

Rev. ed., 1. Collins Business Essentials ed, 2006

Signatur: QBJ6592

Customer behavior : a managerial perspective

2. ed, 2004

Signatur: QBO3379(2)

Customer behavior : consumer behavior and beyond

The Dryden Press series in marketing

1999

Signatur: QBO3379

Customer centricity : focus on the right customers for strategic advantage

Wharton executive essentials

Fader, Peter

2. ed, 2012

Signatur: QBJ6704(2)

Cutting-edge marketing analytics : real world cases and data sets for hands on learning

[2015]

Signatur: QBJ6754

Data, expert knowledge and decisions : an interdisciplinary approach with emphasis on marketing applications

Gaul, Wolfgang[Herausgeber]

1988

Signatur: PZS4344

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Analytical marketing

Analytical marketing management

Analytics and dynamic customer strategy : big profits from big data

Attitude measurement for marketing strategies

Attitude research enters the 80's [eighties

Attitude research under the sun : proceedings of the ninth attitude research conference held March 1978 at Tarpon Springs, FLA

Auto, Verkehr und Umwelt : = Cars, traffic and environment

Beruf und Funktion : Ausbildung, Beruf und Verantwortungsbereiche von Berufstätigen mit mittlerer bis höherer Qualifikation] = Profession and job function = Profession et fonction

Building models for marketing decisions

Buyer behavior : theoretical and empirical foundations

Causal models in marketing

Competitiveness and the value of intangible assets

Computer simulation of competitive market response

Consumer behavior

Consumer behavior and fashion marketing

Consumer behavior in fashion

Consumer panels

Consumer research for management decisions

Contributions to multivariate analysis with applications in marketing

Crossing the chasm : marketing and selling disruptive products to mainstream customers

Customer behavior : a managerial perspective

Customer behavior : consumer behavior and beyond

Customer centricity : focus on the right customers for strategic advantage

Cutting-edge marketing analytics : real world cases and data sets for hands on learning

Data, expert knowledge and decisions : an interdisciplinary approach with emphasis on marketing applications

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